Charlie Gottdiener, President & CEO
Today, a massive escalation in vulnerabilities and threats within the organizational ecosystem paves the need for the design and implementation of advanced security technologies. Enterprises are realizing the value of identity and access management technologies and are considering them an integral part of their arsenal of security tools. Neustar is well aligned to this demand curve and delivers a suite of novel solutions that helps enterprises eliminate security threats such as Orphaned accounts, unauthorized changes, Movement of identities as well as Toxic combinations. “We are a leading global information services provider that drives the connected world forward with responsible and innovative identity resolution,” says Charles E. Gottdiener, President and CEO of Neustar. The firm’s unique, accurate and real-time identity management platforms empower critical decisions across its clients’ enterprise needs.
Owing to the increasing amount of data captured via the proliferation of communicaiton channels and customer touch points, organizations now struggle to acquire and maintain all the elements that make their customer’s identity. This inefficiency of enterprises creates a rift within the identity data and in turn makes it hard to scale marketing, provide personalized customer experience and measure marketing investments. Legacy data providers such as CRM platforms, manage a customer’s contact data, but not their identity. Eliminating these disappointments in the space, Neustar delivers state-of-the-art identity management platforms that provide a framework for linking customer identifiers such as name, address, phone, mobile, email, cookies, device IDs and IP address to formulate a unique persistent ID that can be used across channels. This allows marketers to completely understand an individual’s identity at that exact moment in time.
We are a leading global information services provider that drives the connected world forward with responsible and innovative identity resolution
Additionally, Neustar’s Consumer Identity Management platform provides enterprises with a layer of standardization that guarantees verified, compliant, and enriched data in real-time to help enterprises create an accurate view of their customers’ identities across various channels. The company fills the gaps across consumer records with a OneID solution, providing authoritative linkages across fractional identities. Corroborating this information continuously within its repository, the solution ensures the highest level of accuracy and increased speed to market. Further sharpening its solution, the firm creates a single view platform that accurately measures customers’ interactions across all channels including digital, mobile, website and phone.
Dedicated to helping the organizations to control its data, Neustar offers data science development kit. It provides granular event-level data connecting media events and signals, digital attributes, and offline customer records to form a portable, durable asset that the enterprises own. And once the data is in a portable format, enterprises can customize the way they use that data to suit their business needs. Neustar excels in this space with its engineering expertise—enterprises from all verticals find it reliable to engage with the company for comprehensive outcomes in this regard.
Neustar’s data science development kit provides raw, event-level data related to the campaign’s impressions, engagements, and conversions, as well as relevant site activity delivered daily. It helps enterprises build intelligence, refine audience segmentation, adjust media allocation, and boost marketing strategy with real-time access to their data.
Identifying the future growth in the demand curve of identity management solutions, Neustar is planning to widen the scope of its solutions. It is on a drive to enhance its identity management solutions to establish its footprints further in the national and international markets. Realizing the dynamic market needs the firm is working in tailoring its product-stack accordingly.